Good day all,
So, the gods of marketing have finally figured out who purchasing the products that they have been producing. It has taken awhile but it seems that at least the car manufacturers have figured out that the “stoner”, “Long-hairs”, from high school are actually the people who have become successful and may be buying their products. So how do they try to grab our attention? The appropriate way, with heavy metal! The Honda Odyssey commercial using the Judas Priest song “Hellion” has been out for some time now, but we can add Ozzy and Motley Crue to the list of heavy metal bands allowing their music to be used by the marketing machine. Hell, Motley Crue is even in the video for the car that is being advertised during the Super Bowl. Personally I think that it is about time that the people who create these commercials realize who buys their products, and I would love to say that the bands are selling out, but most of the time the bands don’t even own their own music anymore, just look at the Beatles. But I don’t think that matters anyway, let’s face it when the opening notes of “Hellion” start playing out of your TV it is going to cause you to look and possibly say, like I did the first time I saw the commercial, “Awesome, it’s about time!”. One thing I do not worry about is a band being labeled a sellout, a lot of people hated the Metallica “Black Album” because they thought they sold out to make radio friendly music, I thought they just made a bad album. But either way I think it is great that Heavy Metal is getting the respect it deserves in the form of helping with branding of products. Now when you hear “Crazy Train” you should automatically picture a Honda Pilot with your family in it humming along, and there is nothing wrong with that!
How do you feel about these commercials using heavy metal? Do you think they are selling out? Would you be more inclined to buy a product that used heavy metal in their commercial? Tell me what you think!
Song of the Day: http://youtu.be/Zt61Hc6SToU
Until Later, Peace,